Wagner is a senior product designer with roots in graphic design. He started at a small agency in Recoleta and later spent three years in the United States. He has worked in industries that have little in common, and in every one of them the job was the same: making software ask less of the people who use it.
In his spare time he’d rather be outdoors. Sometimes a long way up.
01 — Who
Wagner designs software that people rely on to get things done.
Part of it is tables, forms, invoices and error states, the screens someone has open at 7am because there’s work to do. It rarely photographs well, and it’s the part he likes: finding the friction people repeat every day and designing it out.
The rest is consumer apps, where the first few minutes decide whether people stay. Depending on the team, he has been the lead designer, the only one or one of several.
Before product design was his job, he built layouts with HTML, CSS and JavaScript for fun. He still does.
Good design shows up in the numbers.
02 — How
He lets research decide what goes on the screen.
He starts with the people the product is for. He watches them use it, gathers what they complain about and what they ask for, and counts it. Add the analytics and a look at what the best products in the category do, and the debate about what to build first usually ends there.
Then he decides what earns a place on the screen. What people come for goes first and everything else moves a level down. He tests the options, and when the one that works best costs more to build than the quick fix, he argues for it.
Industries: healthcare, digital banking, industrial marketplaces, consumer hardware.
03 — So far
Selected work.
Aucto
A marketplace for used industrial equipment and the platform behind it. Sales orders now take 3 to 6 minutes instead of 6 to 12, which gives back between 2 hours and half a day per auction.Read the case
02Pebblebee
The app for trackers that work with Apple Find My and Google Find Hub. On the same Google Play listing, the rating went from 2.4 to 4.7 and downloads from 10K+ to 100K+.Read the case
03Cerebral
The patient chart and note taking at a mental health company. Time spent writing notes dropped 20% across more than 500 clinicians, most of them paid by the hour.Read the case
04N5 Now
For Swapplet, a digital bank account in Panama, he rebuilt the onboarding after launch. Sign-up conversion went from 17.55% to 46.32%.Read the case
05Nilo
A digital wallet for South America, designed from nothing as lead designer: 122 screens in four months, in a prototype anyone can open.Read the case
06CyberFlix
A free movies and series app, redesigned as its only designer. Engagement went from 43% to 66% and retention from 40% to 65%.Read the case
04 — In their words
01 / 10I saw him hunt down clues during interviews with clinicians and other types of research, like the best UX Sherlock Holmes.
In my experience working with him, I can say he has an impressive ability to understand complex problems and turn them into elegant, simple solutions.
He’s always open to feedback and actively encourages collaboration, which makes working with him such a positive experience, especially for software engineers like myself.
Wagner’s knowledge of trends and technologies ensures that his proposals are always relevant and innovative, while his understanding of the delivery cycle ensures they are also realistic to the business’s requirements and capabilities.
He always has invaluable insights to share, and is passionate about creating the absolute best user experiences possible.
He demonstrated to be really experienced in UX by bringing nice ideas in this area resulting in a beautiful product when we worked together at Cerebral.
He knows how to listen carefully and does not neglect any detail.
I’ve known Wagner for several years and he is the most professional web designer I have ever worked with, he is extremely fast, diligent and attentive to details.
He is a dedicated, perceptive and creative person who always looks for innovative, user-centered solutions to create accessible, useful, valuable and usable digital products.
Great work, responsible and super agile, a great talent in his field.